No breakfasts fit for sparrows here.
"You make it neat wheat, mate!"
"If you know what's good for you, you do!"
Dunk, Crunch, Brains, Brian and Bixie, AKA the Weetabix bovver boys and girl, were determined to stamp out "titchy breakfasts". The brainchild of one Trevor Beattie, they starred in a long series of TV ads from March 1982 until November 1989.
The Weetabix had a couple of catchphrases which were pretty popular: Brian's was "OK!", spoken in a parrot-like voice. Dunk contributed "If you know what's good for you!"
This sounded menacing, but actually referred to the health-giving properties of the product.
Crunch is featured testing his strength at the fairground on this 1983 "Weeta-Card"..