Three of the original 1982 "Gotta Lotta Bottle" TV ads, revealing far better than any written words the life, colour and brashness of the 1980s! Look out for the Eighties/New Man and Zara Nutley, the fearsome lady from Mind Your Language - "WELL!" Nice cold, ice cold milk - The daily pinta would never seem the same again...
Graham Thomas, formerly of Allen, Brady and Marsh, which produced the ads, wrote about the 1982 "Gotta Lotta Bottle" campaign a few years ago:
Everybody thought that natural goodness was very nice. They also thought that it was extraordinarily boring and old-fashioned - that is if they were thinking about it at all.
When we won Milk it was because we were able to convince the Milk clients that what milk needed was a complete change of personality. ABM transmuted natural goodness into "gotta lotta bottle."
Within a matter of weeks, "gotta lotta bottle" was part of the language and whilst today it may seem on the staid side, back in 1982 it was a revolution for milk.
"We wanted to get away from the middle class, worthy image that milk had and we went particularly for a very young boisterous approach. We quite literally broke all the rules" said Rod Allen, Executive Creative Director, at the time.